CELEBRITY CLASSIC
Client
CCYAA (Canadian Chinese
Youth Athletic Association)
Location
Toronto, Canada
Services
Campaign design
Branding
Digital assets
Social media
2022
20+ celebrities, athletes and personalities from the North American Asian community came together to help raise funds for the Jeremy Lin Foundation and the CCYAA’s new Community Centre
Photography credits
Rosanna U, Mathusan Srimurugan, Donavan Nguyen, Pascal Lee, Michael Pham
Reunited and it feels so good.
With the asian community coming together for the second CCYAA Celebrity Classic, we had to represent! The invitational graphic is set on a concrete foundation referencing the first outdoor Classic, key info slurps up a bubble tea straw, while Simu and Jeremy usher in a reunited post-pandemic 2022 signature Celebrity Classic.
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The newly set mark for the event subtly places CCYAA and integrates our event partner.
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Other designed materials included: digital and social graphics, jersey logo placement and custom numbers, scoreboard and digital sign graphics, passes.
Above the rim.
The Slam Dunk Showdown mark stacks with heroic grounding. While leaning type presses, the basketball pauses its apex above the rim, freezing at the height of excitement.
